As a global brand, managing your packaging artwork can be a complex and time-consuming process. With multiple teams, stakeholders, and regulatory requirements to consider, ensuring consistency and accuracy across products in a global portfolio and across multiple product line extensions can be a challenge. This is where a cloud-based packaging artwork management solution can help.
One of the biggest benefits of cloud-based packaging artwork management is improved accessibility. With a cloud-based solution, your teams can access and collaborate on packaging artwork from anywhere in the world, as long as they have an internet connection. This makes it easier for teams to work together, regardless of the location, and ensures that everyone has the most up-to-date information. This makes it easier for global CPG brands to manage packaging artwork across multiple regions and time zones.
Cloud-based solutions are often more secure and reliable than traditional on-premise solutions. This is because cloud providers invest heavily in security and data backup systems to ensure that their clients' data is protected. With a cloud-based packaging artwork management solution, your data is stored in a secure, off-site location, reducing the risk of data loss in the event of a disaster, such as a fire or a flood.
Global CPG brands can avoid costly upfront investments and reduce their capital expenditures in several ways.
Firstly, cloud-based solutions typically have lower total cost of ownership (TCO) than on-premise solutions. Consumer Packaged Goods brands don't have to invest in expensive hardware or software upfront, as the cloud provider takes care of this for them. This means they can avoid costly upfront investments and reduce their capital expenditures.
Secondly, with a cloud-based solution, global CPG brands only pay for the storage and processing power that they need, so they don't have to worry about overpaying for resources that they don't use.
It all results in more efficient use of resources, leading to lower operational costs. Furthermore, the improved accessibility, increased security and reliability, and improved collaboration and communication facilitated by a cloud-based solution can result in more streamlined and efficient processes, further reducing operational costs for global CPG brands.
A cloud-based solution can streamline the approval process by providing a platform for collecting, tracking, and managing approvals, leading to faster time to market and reduced costs. With real-time collaboration, centralised communication, version control, accessible feedback, and efficient approval processes, team members can provide feedback, suggest revisions, and approve artwork as it's being developed, leading to faster turnaround times and more efficient workflows.
Improved communication is facilitated by providing a centralised platform for sharing feedback and exchanging ideas, which can reduce the likelihood of miscommunication and improve the overall quality of the artwork. Version control ensures that all team members are working with the most up-to-date version of the artwork, which can prevent errors and inconsistencies. The automation system collects and tracks feedback which helps to ensure that all feedback is considered and incorporated into the final artwork, leading to improved accuracy and quality.
In conclusion, if you're a global brand looking to streamline your packaging artwork management process, a cloud-based solution like MYPACKBRAIN may be the perfect fit. With improved accessibility, increased security and reliability, lower costs, and improved collaboration and communication, cloud technology can help you ensure brand consistency and accuracy across all your products.
Simplify your global processes. Curious how MYPACKBRAIN can help you manage packaging artwork while keeping brand consistency? Contact one of our experts for personalised advice tailored to your business. Benefit from our 20 years of experience.
